Course description

Gone are the days when you could just ‘promise’ your prospects that you are worth investing in – now you have to PROVE it. And there is no better way of demonstrating your expertise than by creating an online course to sell.

By teaching your topic, you are leaving no shadow of a doubt that you know what you’re talking about, you’re good at what you do, and that you are an expert in your field.

The online course is now as essential to any entrepreneur, expert or thought leader’s toolbox, as a website and business card.

One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and making more money, is to download that knowledge lying dormant in your brain and turn it into a lead-generating, money-making, impact-creating online course.

Will someone pay money to solve the problem your course solves?

There are a few ways to ensure there’s market potential for your online course:

• Preselling your course – A great way to avoid the unfortunate situation of creating a course that no one buys – is to pre-sell it! People buy courses before they’re created all the time. It’s one of the best approaches to launching an online course. (We’ll offer a few tips pre-selling your course at the end of this blog)

• Competition – If you discover competitors selling a similar online course, that isn’t a bad thing! It means there’s a revenue stream that you can tap into. Online course marketplaces are a good place to quickly check what’s out there, and can be a good marketing tool to compliment your core online course site.

• Talking to your audience – If you’re not engaging your audience, you’re missing out on a lot of insights. Ask them about their challenges, and whether or not they’d pay for a course to overcome them.